What is social proof? 5 ways to use it in your marketing strategy for your fitness business
Social proof isn't some fancy term that marketers toss around just because it sounds cool. It's deeply rooted in our psychology. At its core, it's about trust. We, humans, are wired to seek validation from our peers.
How to prepare your fitness business for the looming recession?
While it’s a well-known fact that the fitness industry tends to suffer during a recession. But that doesn’t mean your gym business needs to take a hit, there are steps you can take to help mitigate the effects on your business.
How your fitness business can leverage data for growth
Data driven decision making is probably already an integral part of your daily life. You do it all the time, you just don’t put a label to it. For example, the decision to bring along an umbrella when the weather forecast predicts rain is a data driven decision.